How IoT is booming the restaurant industry

Internet of things is concept of connecting everyday objects to internet, allowing them to send and receive data. This concept has opened a door to humongous opportunities in the field of technology. IoT basically connects people with objects via internet. It is aimed to change the lifestyle of people with a better aspect.

IoT has helped many industries to serve their customers with ease. The most obvious industry that comes to anyone’s mind when talking about customer satisfaction is ‘hospitality’ or a ‘restaurant’ business. It not only focuses on the customer aspect of its business but also has an influence on various other factors like environment, hygiene and safety. Internet of things has helped the restaurant business understand all these aspects with a better outlook. What possible solutions can IoT provide to a restaurant?

Ordering / Paying from a table

On a busy weekend when all your servers are busy treating the customers, it would not be possible to serve them all that quick. Customers are often frustrated by the long wait to place their order. IoT helps these customers to order from the table without the need of a server. Moreover, using the RIFD tags, the customers can send alerts to the staff regarding reservations or orders.

Watching people finish their food and waiting to pay the bill is not less vexing. Making payments from the table by implementing IoT makes the turn around time decrease and the number of serves increase.

Transcending the guest experience

IoT improves guests’ dining experience by enabling them to easily interact with service staff. Moreover, there are many restaurant chains that use wireless transmitters that allow the user to send a requests for drinks or bill to the servers. Many restaurants already allow customers to place their order ahead of time so it will be ready when they arrive. This makes the process less time consuming and more cost efficient.

Organizing kitchen operations

The environment, health and safety panel of restaurant business has an impact on the reviews given by the customers. Also, It is always good to hear from the customers saying ‘the ambiance was really good/nice/awesome’. One of the factors that lead to this review is maintaining the temperatures of ovens, fryers and refrigerators. It is difficult at times to check on these factors manually. Sensors help automatically track and log these functions which save time, money and limits the error.

IoT anywhere and everywhere

To sum up the concept, IoT-based solutions are useful for utilizing maximum resources at minimum cost and lesser time. LetsNurture has rendered IoT solutions to its clients by developing apps to simplify their business needs. For further queries please contact us at enquiry@letsnurture.com.

Amplify your Customer Retention through Gamification

Gaming and Retention? What is a correlation between this terms? Let’s discuss

The world has become a smaller place with mobile phones, internet and bundle of apps to make way with. As of August 2016, statista.com stated that “There are more than 3.5 million apps available together on Play Store and App Store. By now, there are more than 4 billion mobile users in the world who constantly being chased by markets to be retained somehow by their product or service.” Harvard Study stated that if customer retention increases by only 5% then it can generate a 25%-95% increase in profit. Therefore every business now and then has stressed with this concept.

Loyalty rewards program is one of the classiest ways for customer retention. It was always there somewhere in the basic marketing strategy of every enterprise. But the 90s was the period that gave a huge rise in customer loyalty programs. Being so over the redeemed concept, the reward marketing needed some kind of newness to attract the new generation. So, that is the prime focus of all the marketing and mobile applications today.

Reward Criteria

The program structure of rewards or points were made so complex to piss off the customer sometimes. So, it had its reverse impact on the business-consumer relationship as expected. Till now the criteria for rewarding back loyalty points was based on , which obviously has a well-proven history of its. But now it really requires some freshness to evolve and stand out.

That is where gamification has a lot to do. Even if you don’t buy the product but still spend a good amount of time on the app, the customer needs to be rewarded for that. Simply because he tried to make a purchase, he searched and viewed few products but couldn’t get the desired one. This kind of reward criteria can also be implemented by those who are not in retail business like News or Coupon apps. Eventually, rather than paying for news or choosing the coupon, the customer is getting rewards for sake of being on the app. A big changer it can be.

Instant Feedback

Being technologically advanced we need to implement more measures to vitalize our interaction. Now with mobiles and beacon technology in place, this can be accessed in minutes. So even when a transaction is going thru or customer is still engaging with your product, you can offer the rewards instantaneously. This would parallel increase the customer response and lead a business to better gains. Stores can select a range of patterns as per their customer habits and link them to reward the points.

Gamifying the whole setup

The target of these reward programs has always been customer retention and engaging them to visit again. But sometimes while formulating these programs companies tend to make them complex. It is important to make these programs customer centric and then leverage on the customer loyalty and retention. The reward programs should more look and styled as per gaming patterns. Click and get a reward — easy, simple and transparent.

A recent move by Starbucks that enabled Starbuck Points to be shared as a tip with Lyft drivers. It has received a great response. It has not just given customers an easy way to tip drivers but also helped drivers to get digital tipped in this digital money era. Similarly, Kuru Footwear used rewards to generate social media interaction through customers and eventually profited high from this new customer base.

Gamification is the future of loyalty programs. But, this will be more based on the digital coupons and a universal point system.

LetsNurture has a vast experience of about 8+ years in developing app and web solutions based on the upcoming technologies to enhance productivity and user experience. Nurturers have successfully developed not only games but also apps on gamification to help to boost users retention. Like, Yadeal app displays latest deals available on stores with a coupon code which user can redeem at store or website. So far we have catered many other solutions.

If you want to see some of the gamification elements in your app just let us know at enquiry@letsnurture.com.

The Future of Trading is E-commerce

E-commerce website primarily focuses on providing the platform that allows buying and selling of goods and services over an electronic medium. Customers could place orders and transfer funds using digital devices such as desktop and smartphones.

In the modern world of technology, e-commerce is becoming a very significant option for many businesses as there are lots of companies that are interested in making their online presence. Today, right from grocery to household things, medicines to clothes and much more. In short, it’s like nowadays, each and every good is available online.

With increasing the need of e-commerce industry, every businessman is looking to have an online store where they can sell their range of products and services. One can get a lot of benefits by opting for e-commerce as it delivers a comprehensive range of benefits to retailers and merchants.

Global Trends

With the increasing rage of online shopping for any products, brick and mortar stores are moving to e-stores and getting their online e-commerce website developed for their online presence. E-Commerce has become an important tool for small and large businesses worldwide, not only to sell to customers but also to engage with them. In 2012, e-commerce sales topped $1 trillion for the first time in history.

The increase in a rage of smartphones leads to the mix of e-commerce and mobile phones, which is commonly called mobile commerce or m-commerce. In 2014, one estimate saw purchases made on mobile devices making up 25% of the market by 2017. For traditional businesses, one research stated that information technology and cross-border e-commerce is a good opportunity for the rapid development and growth of enterprises.

To have an e-commerce website for a business means no limit of time and space. There are more opportunities to reach out to customers around the world, and to cut down unnecessary intermediate links which lead to reducing the cost price. It also includes feedbacks from other customers using products and it caters large options for any product.

Why online shopping?

Shopping online is not only time saving and convenient, but also provides you for scrolling through a variety of products and gift items without compelling you to buy any. Another advantage of buying online is customer need not go from place to place and shops to shops to buy a branded shirt of a particular color, they could use the filters provided by online shopping portals to find a specific match.

The difference of opinion usually prevails between buyers of a different mindset. While many buyers believe online shopping gives them more varieties to choose from at a discounted rates, many other buyers are of opinion that buying offline from local wholesalers or retailers gives them additional discounts, guarantees product quality, and provides easy replacement.

Customers also have the option to share worthy buy with family and friends over social media sites.

E-commerce Website Development has a huge impact on the economy and society. Ecommerce Website Development even includes technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

How e-commerce website is beneficial to customers and retailers?

Today, E-commerce has revolutionized the way of dealing and selling products. Now, consumers can purchase almost anything online round the clock and get an ultimate shopping experience. Let’s have a look on benefits of e-commerce website for customers and retailers.

• Convenience and Easiness
• Detail description of products
• Attract more customers with search engine visibility
• Comprise warranty information
• Decreasing cost of inventory management
• Updates regarding consumers buying habit
• Competence
• Feedbacks
• Worldwide selling
• Round the clock availability
• Online transaction
• Offers and discounts
• No cost of advertisements
• Selling and buying analytics
• Scalability
• Expand market of niche products
• Multiple brands are available
• Enhance brand awareness

Get your Store Online through your E-commerce Website

E-commerce is no longer a luxury for today’s businesses. It’s a necessity. Without e-commerce, one is limiting the potential for growth. Fortunately, with the right software in place, running an e-commerce store is simple and rewarding. There are many technological giants who provide IT solutions. LetsNurture, a well-known IT company has a vast experience of over 8 years. They have provided more than 1000 solutions in various fields to over 100 clients worldwide.

BLK is the website developed by the LetsNurture team. The website is based on e-commerce to purchase clothes. Along with this, it has the outstanding feature where one can opt the type of t-shirt and customize it as per the requirement. Customization includes changing of colours, adding logo and text, etc. The website let you feel as if you yourself design your t-shirts. The website caters amazing features of shopping.

Looking for similar solution Let’s discuss with us: enquiry@letsnurture.com

CMS Integration leads to easy customization in Website

 

Gone are the days, when programmers wrote lines and lines of tedious code for a website. It was a complicated situation, where even one small missing character could change the entire look and/or function of the web page. Such scenarios, raise the need for web development and designing tools, which are more robust and multi-featured. So, that it leads to deploy a website quickly.

A tool needs to be easy so that anyone is able to use it comfortably. Coding is simpler for developers to understand, but bloggers have no knowledge of coding. The tool needs to simple so that anyone can easily edit, delete or update the content on the site. Content Management System (CMS) is one such tool that provides customization feature on the website. The content can be customized easily by an authorized person, though he is unaware about coding. Isn’t this a fascinating tool?

Brief About CMS (Content Management System)

Today, content is the key factor to popular a website. Content is the eye-snatching factor of any website as it provides details regarding a product, work, members, activities and much more of the firm. So, it is necessary to use CMS to effectively maintain and update a website.

A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. CMSs are typically used for Enterprise Content Management (ECM) and Web Content Management (WCM).

ECM facilitates collaboration in the workplace by integrating document management and WCM facilitates collaborative authoring for websites. Thus, CMS is the solution for personal as well as business needs.

How CMS-based Website affects Business?

Market research shows that CMS market will grow at a CAGR of 12.9% through 2016 globally. They will be adopted mostly by small and medium sized enterprises.

It is fact that CMS play an integral role in accelerating the startup phenomenon. Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs. The number of small businesses in the United States has increased 49% since 1982, with easy access to technology responsible for the rapid growth rate in the past few years. The changes are really phenomenal. Investing in CMS is pretty much a foregone conclusion for today’s businesses.

Benefits of CMS integrated Website

- Quick and easy page management

- Consistent website and easy navigation

- Flexible to implement for developers

- Individual Design and not same as content

- Database-driven

- Shareable resources

- Systems to approve content

- Archive capabilities

- Feasible to remote access

- Best Security

- Search engine-friendly

- Alerts about content

Most usable CMSs for the Website Development

There are plenty of options to pick a CMS for a development project. Depending on how advanced you need the CMS to be, what language it's built in, and who is going to use it, it can be a difficult to find the "perfect" CMS for a project.

Here are 10 of the most used CMSs on the web, which may decrease your confusion to choose the right CMS for your website. The list below is not as per their ranking, the list is about the top 10 preferred CMS:

1. Wordpress

2. Drupal

3. Joomla!

4. ExpressionEngine

5. TextPattern

6. Radiant CMS

7. Cushy CMS
8. Silver Stripe

9. Alfresco

10. TYPOlight

What are You Waiting For?

Are you still having website without CMS?

Then soon hire technology giants who provide CMS based solutions. Amongst them, one is LetsNurture, a well-known IT company that has a vast experience in developing web and mobile applications. They have delivered numerous successful and functional websites using custom CMS implementation.

The team can build turnkey CMS for businesses, organizations, integrated e-commerce module in CMS, forums, blogs, polls, surveys, or social media. We provide CMS development with all latest features that is ensured to deliver quick ROI. We also provide a complete manual that guides you in the initial phase how to use the CMS to manage every facet of your website and the manual is complimentary.

Looking for similar solution Let's discuss: enquiry@letsnurture.com

Are Chat-bots enhancing websites and mobile apps

I recently downloaded an app of a company to have a better customer service experience. But instead, every time I need assistance, I have to call the customer representative. So, I finally uninstalled that app. Well, how good it would be if the app had a built-in feature to response to the customer’s query. Let me tell you, this isn’t impossible at all. This is very much achievable by implementing chatbots.

To understand how chatbots can enhance customer service, let’s understand what chatbots really are. They are computer programs enable to carry out conversations with people using lightweight messaging app UI, language based rules and AI. It uses a natural language conversation tool rather than a conventional website or app user interface. I find this a convenient way of getting better and faster responses than the usual IVR and long waiting for the representative to reply. Will the chatbots also be an enhancement for websites and mobile apps? Let’s find out.

Reasons why brands will be interested in chatbots to make websites or apps more interactive

• Crowd is moving towards messaging apps: Messaging apps have become the #1 way people communicate. This implies that every business will need a strategy to engage with people on messaging apps, resulting into a bot based solution. This would be feasible and effective for a brand to better understand their customers.
• No particular platform required for developing a bot: They are compatible on all the mobile platforms. There is no need for a dedicated development for iOS and Android separately. It works just fine with all the platforms.
• The user engagement needs to be increased: Chat based interface seems to be winning in terms of engagement. On Facebook Messenger, a billion messages are exchanged between users and businesses per month already.
• No need of downloading: Chatbots load the fastest. It takes several minutes for an app or website to be responsive, but with chatbots, it isn’t the case.
• Higher are the chances that people open the chats: Messenger notifications have higher open rates than emails or other social media notifications. Bots here can be helpful for the brands to increase the user engagement by delivering intimate one on one conversations.

The work is still on progress

While the development of new technologies is inevitable, we always have a scope of pacing towards betterment. Chatbots are at an early stage which makes us skeptical about its ruling over the world scenario.

Time and experience are the only factors that will decide the future of Chatbots. We still have to find out how people will react to having brands and businesses in their messenger.

At LetsNurture, we are doing everything we can to make this future a reality. If you think we can help you provide an IT solution for your company, please send us your queries on enquiry@letsnurture.com

On the Go Mobility Solutions For Your Insurance Needs

Mobility Solutions

Right from assisting an individual in carrying out routine activities to acting as a source for entertainment, smartphones has something in store for all. In the recent times smartphone has influenced millions of people worldwide. While some users consider it as a PDA, others use them to engage in mobile commerce and avail on the go services.

Through your mobile now you can make payments, transfer funds, buy products, communicate and access information. Mobility solutions offers specific apps to address every commercial activity whether it is banking, insurance, investments, loans or credit cards.

Mobility Solutions Influencing Insurance Sector

Have a look at the insurance sector for example, it uses mobility solutions to provide services across several avenues. For both the agents and the policyholders the services offered on the mobile medium ensures maximum convenience. One could use the mobile insurance solution interface for carrying out several important insurance tasks and activities.

Through the app interface you can file and submit claims, attach supporting documents, pay premiums and settle out other dues. Using the mobility solution customers are allowed to access their account, schedule payment date, renew policy and file claims using their smartphones or tablets. Many insurance mobility solution also provide an online access to the grievance redressal cell to let the insured submit their complaints/feedback.

Tie-ups with Corporates

Many corporate nowadays are actively participating and enrolling for several insurance programmes to benefit their employees. Several individual and group policies are offered to cover health problems, injuries and to encourage learning.

Corporate users use mobile insurance application to interface on the help desk portal and communicate concern on live call support. Usually a unique ticket is generated in the system, whenever an issue or concern is raised by the user. Depending on the type and complexity of the concern, the system assigns it to appropriate executive at a certain level.

The handling executive analyzes the problem and resolves them, at times they even escalate them when seem necessary. After having resolved the issue, the executive is responsible to close the ticket within the prescribed time frame. Given below are the highlights of the insurance mobility solution process for problem management and tracking.

Highlights of Insurance Service Request Management

Provides single platform for registration of all service requests/complaints received via different channels

• Acknowledges with unique ticket reference no. along with SLA information
• Smartly routes service requests to appropriate department/individual for resolution
• Automatic parses inputs received via email or social network to identify request type
• Provides 360 degree view of customers’ details to CSR, ensuring informed and faster query resolution
• Monitors service request & complaint management process, ensuring improved operational efficiency
• Integrates seamlessly with other business applications such as CRM and ERP

Summary

Without the appropriate customer request addressing system in place, agents find themselves unequipped leading to dissatisfaction and service delays. In this fast paced world, it is need of the hour to have an efficient mobile system that provides e-application and straight through processing for faster turnaround time. With this approach of processing can enhance the efficiency of agents and improves the overall customer experience.

LetsNurture is a web and mobility solution provider that promises to help startups and SMEs from diverse sectors. Do you want to give your business a mobile presence? — We are here to assist. Email us on enquiry@letsnurture.com

SaaS – A Perfect Model for Small Business

A decade ago we lived in the computing world where there were desktops and installable services plus application softwares. Every IT startup and small business used application software to addresses their specific needs. This led businesses to cope up with several challenges associated with installation of apps/services on  desktop systems.

For Every Unique Need – Requires Specific Software

So for every single need, a unique software was required to be installed on your hard disk. Which means if you are keen to store and upkeep data or make presentation, you will have MS-Office installed. If you a graphic designer, you will have Photoshop or Paint installed. To keep your PC secured you get firewalls and anti-virus installed…

Requires More Storage, More Finances

Now consider the amount of storage all these application software consume. Also spare a thought on the amount that you would spend to purchase these specific software programs. And if you are using some of the application for a specific project that lasts only for few months, then you are spending too large a sum owning the application software.

Inability to Cope up with Technological Upgradation

Now imagine a scenario where you know that the project will last for longer time frame. And you feel that it makes more sense owning an application software. In the midway due to some ill luck the application provider has come with better and upgraded version of the software that would support multiple systems/browsers.

Hence the project artifacts that you had created with your previously installed software may work only on PC with specific platform. Whereas those who have the latest version are at advantage, since its project artifacts support multiple platforms.

SaaS – A Remote Subscription Based Rental Applications & Services

For all the above concerns faced by the desktop application, SaaS could well be the answer. In early 90’s the expansion of Internet led to introduction of centralized computing called Application Service Providers or ASP. With the goal to reduce cost through central administration it catered to multiple users.

SaaS was built on the concept of distributed computing and provided application and services on the web to cater to needs of multiple businesses. Often software applications are hosted remotely by a service provider and made available to customers over a network. Thus the user rents the application service as and when needed instead of purchasing the software. Often SaaS are charged on the basis of number of users using software, number of process consumed or on a fixed monthly or annual subscription.

Applications & Services to Cater Needs of Small Business

Subscription based SaaS applications are thin processes that could be accessed via web browser. As the software and the services are not distributed physically over the network, they are deployed almost instantaneously at the client side.

Some of the most common among SaaS are often most frequently used enterprise applications and services. It includes office and messaging software, payroll processing, DBMS, CAD, accounting, collaboration platforms, CRM, MIS, ERP, anti-virus software and service desk management. Mostly SaaS are categorized either into horizontal or a vertical SaaS.

While the vertical SaaS answers the needs of a specific business, horizontal SaaS focuses on specific function that are used across multiple business. Which means an agriculture or a healthcare service caters to need of the specific business, whereas an HR or a payroll service caters to need of several similar business.

SaaS – A form of Cloud Computing

SaaS like its other counterparts IaaS, PaaS, DaaS, MBaaS forms an integral part of cloud computing. Ever since the application programs are upgraded and maintained on a remote server all the availing clients get access to the same version of the program. The service provider takes care of hosting and updating services for the availing clients.

Many SaaS applications offer features that let its users collaborate and share information. Users can comment on tasks, plan and share documents within and outside organization. Several other SaaS applications let users to vote and offer new feature ideas.

Advantages of SaaS

• Substitutes your huge cost of software installation with minimal subscription rental
• SaaS apps are fast to load and can be accessible world over on the web browser
• Many applications are hosted externally by a vendor, providing flexibility for the users to change plans as and when needed
• As the SaaS services are upgraded by the vendor on a frequent basis, all the availing clients gets access to upgraded services
• Software updates, upgrades, security and backup are all managed by the service provider
• Provides app customization and integration with other SaaS applications and services

What’s Next?

SaaS market continues to grow at rapid rates. Gartner estimated that SaaS market is expected to reach a whopping $26.1 billion in 2016, a two fold increase from $12.5 billion in 2011. For small business SaaS along with cloud based offerings could be instrumental in lending optimum service and peace of mind.

At LetsNurture we offer SaaS to cater to specific needs of our clients. Our latest SaaS offering is Portalic a platform that services multiple clients and on demand service sharing and servicemen referral app Do you know.  To know more send in your queries to our email enquiry@letsnurture.com