Have you ever shopped online? Well, of course you have. The question is,have you ever placed items in your shopping cart and left it there, hanging for ages, never returning to them? Some or the other way, the eCommerce website or the app will remind you of your shopping cart. This exactly is one of the examples of urgency trick that the online stores utilize to never let the customer go.
Urgency is a useful tactic. It essentially forces the customer to come to a decision on whether or not to make a purchase, at least faster than they would have done otherwise. By creating a sense of urgency, you can turn all those window-shoppers who think too hard or wait too long, into customers far more quickly. In other words, sales conversions at a far better rate. Online store owners or rather eCommerce website owners can leverage this very efficiently. Here’s how:
1. Create a Catastrophe
Creating a havoc for your upcoming sale is a very good urgency case to start with. By leveraging a loss aversion response in potential shoppers, you create a sense of urgency and therefore make them more inclined to act.
A good way to start is through your email campaign announcing that a deal or sale is coming to an end. Tell your audience there are limited seasonal offers or there are only a few hours left to get those orders in.
Also, you can use the home page of your eCommerce website to highlight the end of the sale.
2.Make it competitive
Competitive situations propagate a good level of urgency. It is not only about hosting a competition?—?although contests for free goodies can make even the biggest holocaust wake up?—?but it is more about creating a sense of competition. The best examples are?—?eBay bidding wars, or Booking.com that tells you how many people are looking at the hotel room you’re interested in.
Stock details show that you only have a few left. This gives an impression that the customer needs to act fast to beat another shopper.
