Wearables now taking over the Fitness Industry

 

Every new year, millions of people round the world take resolutions for their fitness goals. Some plan their diets well enough to achieve their fitness target in their desired time frame. While others opt for the gyms, jogging or early morning exercises and yogas. But these schedules are not followed in most of the cases for more than a week or two.

It has been second year in a row where wearable technology has made its special place in the world of fitness nazis. These wearables including Watches and fitbits are now being used to track an array of health activity including pulse rate, heart rate, sleep, steps detection and much more.

What role does wearables have played in the lives of people?

As per statistics, the wearable fitness devices can exceed $4 billion in sales this year. As we know that in today’s world, these devices are almost everywhere. Not only the one’s personal use but people are looking forward to these devices even for their pets. Thanks to these technologies for the evolution of the health and wellness industry.

These wearable tracking devices offer one to be a part of a health-conscious online communities. It is also a convenient way to measure many types of health-related data. But after using these advanced technologies, what one should ask themselves is that whether you are in control of their health and activity tracking device, or it is the device that is controlling you.

Evolution of the wearables technology

Today, wearable fitness tracking devices have made huge strides. It features a sleek design that easily aligns with the user’s daily wardrobe. The popularity of these devices is further increased due to its stylish appearance resembling a watch or a bracelet.

Earlier fitness trackers were nothing but a kind of pedometer to track the number of steps. But now it has advanced to a great extend. Some also offers non-fitness tracking capabilities to improve overall quality of our lives, like real time notifications of incoming texts, calls and emails. All these health data collected by wearable technology can be used to inform the user about their current fitness level and help them make healthier lifestyle choices.

So all the wearable technologies are including activity trackers, smart watches, heart rate monitors, GPS tracking devices, and smart eye glasses. Some of the lates such fitness and activity trackers includes Misfit, Garmin, EFOSMH, Pebble Time, Juboury, Samsung, Basis, Jawbone, Fitbit, and iWatch.It is predicted that the sales of Apple iWatch may exceed to 485 million devices by the end of year 2018. Smart Glasses are predicted to get $1.5 billion of sales, and Smart fabric and interactive textiles seems to be approaching $2.6 billion by 2017. This shows the advancement of wearable technology in the next decade.

How LetsNurture can help you?

LetsNurture has an expert team of developers for wearable technology. If you are looking any kind of wearable app development, you are just a mail away. Drop a line on info@letsnurture.com and you can also receive a free quote for the same.

Sencha for Cross-platform Mobile App Development

 Sencha imparts multiple mobile app development tools that are used for development of cross-platform applications for all major platforms. Specifically, there are three feature-rich frameworks for Sencha app development i.e Sencha Ext JS, Sencha GXT and Sencha Touch. Each of them are installed on premises and available for using in Linux, Windows or Mac operating systems.

Amongst all framework, Sencha touch is only offered as standalone software. However, Sencha Ext JS and Sencha GXT can also be found as part of Sencha platform but it is identified as a complete product for application lifecycle management.

Sencha app development tools helps developers to build cross-platform apps with help of single code base either Java or JavaScript. With the help of single codebase for cross-platform development it reduces timeline for development and also helps developers to focus on the effort for building the best app possible without any hassles for replicating the mobile app number of times for particular needs and requirements for operating system. This translates to faster publication to places like Apple and Google Store and moreover, it imparts faster distribution in case of enterprise apps.

Sencha Ext JS is used to build app with JavaScript

Sencha Ext JS is MVC (model-view-controller) driven helping developers to build apps with the help of JavaScript Web language. It is best suited for organizations with multi-person development teams. There are three editions of Ext JS with its own cost. Maintenance and support is added with each license with distribution rights for building apps.

JavaScript allows applications to leverage HTML5 and executes on devices Web application, thus permitting developers to build apps that are compatible on different platforms. Ext JS provides developers with multiple UI widgets for things like lists, forms, menus, panels, toolbars and windows. These are also available with preset themes for instant deployment.

This tool also integrated a layout manager giving developers a control over device-specific data for display, screen and browser sizes and even features a responsive configuration system allowing the components of app to change varying in displays and browser size.

Sencha GXT is used to build app with Java

Sencha GXT is mobile app development tool helping developers to build apps with Java. It is best suited for all organizations with multi-person development teams. The framework has only one edition. Maintenance and support is added with each license with distribution rights for building apps.

GXT makes use of GWT (Google Web Toolkit) compiler to translate the Java code into HTML5 code, that enables the application developed to have cross-platform functionality by executing the web app. Alike, Ext JS, GXt also provides the users customizable UI widgets. Moreover it also allows client side data collections and features support for GWT RPC, RequestFactory and JSON.

Sencha Touch gives the native feel for cross-platform apps

Sencha Touch is one of the MVC tools for mobile app development that helps developers to build apps using JavaScript. Touch is used more for individual developers. Unlike Ext JS and GXT, Sencha Touch is available without any cost and can be downloaded easily from the Sencha’s website.

Similar to Ext JS, Sencha Touch enables applications to leverage HTML5 and execute on device as web application. However, it differs from Ext JS as it relies heavily on leveraging device hardware acceleration, giving application more native functionality and thus classifying them not as Web but hybrid apps.

Touch provides developers more than 50 high-performance UI widgets that is built specifically for the mobile platforms, and themes for Android, Blackberry, iOS and Windows to give developed apps the most native experience. Moreover, it also features an adaptive layout engine that automatically determines and implements the most optimized resolution, animation settings and scrolling that is based on device platform.

Touch is completely integrated with Apache Cordova APIs, that ensures full functionality with the device features like camera and GPS. This indicates that developers can focus their efforts on building the best app possible without a need to worry about app and the device’s features do not perform in harmony.

Concluding Note

The team of LetsNurture is expert in implementing Sencha Touch MVC-based JavaScript mobile app framework for building cross-platform hybrid mobile apps. If you are looking forward to hire Sencha touch developers to handle your mobile app work then you are at right place. Moreover, if you want to enhance your customer experience and take a leap ahead of your business with customized mobile applications, get a quote.

4 Important Reasons Why The Lawyers Need a Website

With the technology getting smarter and faster, having an attractive yet informative website is a thing to look forward to anyone in the market today. Moreover, if it is that necessary then why would the lawyers lag behind? So let’s understand the need of Web Development for Lawyers.

Whether you are a famous lawyer or an enthusiastic fresher out of the internship ready to start his/her own practice, a professional website is all you need to create your own identity, enhances your reach and indeed, gain more prospective clients. Website development For Lawyers is more than just a few pages of an introduction; it is a sure-fire way to reach more clients.

Reach Out More People

The Internet is a basic place to seek any kind of information and you would definitely like to reach out more people and having a website helps you in that. With the SEO friendly content, you can be more visible online and reach out more people and not just the one in your vicinity.

Helps You Build A Good Rapport

Usually people are apprehensive about calling a lawyer when they don’t know much about him but when they read about you on your website then they know they are calling the right person. Your law firm and your legal expertise details help break the ice between you and your prospective clients. The website has all the information that anyone needing a lawyer may be looking for. He can read your bio, practice area, and stories. Thus, the basics have been taken care of.

Sets You In The Competition

You know you are not the one who is practicing law. So, to stay constantly in the competition and compete with bigger law firms and other lawyers, you need an apt website that connects you with the right clients.

All Information At One Place

People would like to see and read about the types of cases you have fought till now and know about your expert area is. Putting the case studies help them get a clear idea and enhances their knowledge. This along with the regular blogging is useful in providing a wholesome information about your being even before they have seen you or talked to you. And, when they meet you they know the basics and are free to talk about their legal requirement.

Conclusion

LetsNurture is your one stop solution for developing an effective website. With vintage years of experience in website development, we assure the best result. We always infuse our fresh ideas and uniqueness in everything we do. This approach has helped us to accomplish hundreds of projects till now, across the globe. We take pride in our happy clients. Write to us at info@letsnurutre.com or get a free quote from us.

Make your business successful with the help of Yii Development

 

 

As modern businesses and their needs are radically changing in this ever growing era of technology, everyone is looking for a social sites, a custom web app, web portal or an eCommerce website to run their businesses. This in turn has encouraged web developers around the world to come up with new and innovative web development frameworks. Yii being one of such framework has been successfully utilized for building business apps which can include CRUD (Create, Retrieve, Update & Delete) operations very efficiently. Today many flourishing business enterprises appreciate the contribution of Yii framework for their success.

Yii or YEE is the abbreviation for “Yes It Is”. No doubt Yii framework is one of the best ‘high performance’ open source Web Application Development Framework. Used for developing web 2.0 applications, it is object oriented, component based MVC PHP web app framework. One of the reason of choosing Yii over other framework is its nature of swifting and responsiveness. So entrepreneurs right from small scale businesses to the huge ones loves to adapt Yii for their web development.

How Yii can make web development flawless?

There are many awesome and amazing features and functionalities of Yii that enables it to deliver high quality throughputs. It not only helps in making the web development process seem flawless but also never misses the quality credentials. Following are the Plethoric characteristics of Yii framework:

• Model-View-Controller (MVC) design pattern
• Automatic code generation
• Layered caching scheme
• Logging and error handling
• Authorization and authentication
• Localization and internationalization
• Friendly with third party codes
• Detailed documentation
• Extension library
• Form input and validation
• Great support for jQuery and Ajax
• Functionality and unit testing
• Theming and Skinning
• Supports of complex WSDL service
• Migration, Database Access, Query Builder

Why Prefer PHP Yii Framework For Your Business?

As per marketer’s point of view, Yii does the same work what a fulcrum does to structures.

Greater integration with the industry standard CSS, and JavaScript framework like jQuery, Bootstrap etc. formed it as a child’s play to create a modern responsive design for our customers.

• Rapid Development
• Easy Data Migration
• Great Command Line Tools
• Galore of Widgets and Third Party Components
• Custom Theme Management
• Unit Testing Frameworks
• Data Cache and Performance
• Security Standard

So if you are a business entrepreneur and owning a website which now you needs to modify or if you are seeking for a web app idea, reach us. We are having a team of expertise for web development on Yii Framework. Having any query? Drop your mail at info@letsnurture.com. You can also receive a free quote for the same.

Drive your App In Gangnam Style

Can you predict, if your app will actually go Gangnam style? Yes, why not. You can develop an app that has potential to go viral.

Developing successful app is not a simple cup of tea, it needs hard work and persistence. And to make an app go viral is more. It needs a careful strategy and I recommend following steps in your journey to get famed.

Initiate with Content

WOMMA (The Word of Mouth Marketing Association) founded that 81% of U.S people are taken away by their friends’ social media posts. Word of mouth (WOM) is best marketing channel and the best way to leverage it is by using content. You can use content from one of the following ways:

• Fame your app with curated content
• Use content to market your app on social media
• Build tools in your app, so that users can create remarkable content

People use to share content that helps others and even gains their own reputation. Breaking news, articles, guides are some of the examples people want to share to inform others. Positive and uplifting content like Inspiring quotes, pictures with cute animals, and articles about innovation and science trigger high arousal emotions, such as awe, amusement and excitement and has more chances to gain social shares.

Three motivators that is money, gender and power can help to make your app popular. The great products do one of three things: get you laid, get you paid, or get you made. Assist your users to make money, allow them to achieve something valuable like a special status and posting permissions, or ability to invite new members to join.

Make People Desirous

Mystery makes your product desirable. If you wonder how to gain your app sharing, create a mystery around your app developed by withholding information and features that it offers. These features can, in fact, get more shares of the app. One more thing you can do is you can make your app go viral is to surprise your users with gifts.

Steve Jobs knew this well, and it was one reason why he insisted not to unveil the Apple products until they disclose them at the MacWorld keynote.

Rewards

Rewards provide extrinsic value to users. Moreover, the intrinsic motivation also matters that triggers internal factors like enjoying what people get from doing what they love. Learn who your users are, this will make users to share your app and also use enjoyable activities. Understand what motivates your users.

People will obviously tell everybody if they are incentivized with rewards, that may vary in-app purchases to digital rewards. Even rewards can also be discounts, extra storage, free wallpapers, a free upgrade, stars and badges, and even real money!!

Fooduction, for example, gives chance to be rescuer of a dish, offering discounts!

Give Social Proofs

Social proof resolves uncertainty. Understand user is ongoing from different social media, like wisely understand how to implement social proof.

Once the user sign up for the application, display profile pictures of their friends and suggest to follow most active users. Motivate people to share by showing how they can grow their network. Put sharing option, so that they can invite people to join. In case your app is being talked with different people, mention in your app’s description. Promote most active users and can also set them to manage special groups, create unique invitations and can also organise events. You can target specific audience and power the users having most connections.

Build Trust

Trust builds strong relationships that are very hard to break. It is not easily won, but once you have done with it, no one in the market can become a threat of your product. Trust can create popular app.

Make people care about, that automatically increases their desire to tell others about your product. Users should be aware everything about your product. If your app allows signup only through Facebook, explain them why? Even requesting access to a user’s location services should be accompanied with the message. By letting users know how they’ll benefit from sharing their personal information with you, you earn their trust. There is no word of mouth without trust.

Earn Relationships

Downloading an app is not the ending part, it is just the first step to success. The longer people use your app, they are more likely to talk about it. And to make them stay involved in your app, you need to build relationships with users. A friendly word can make anyone’s day. Communicate with your users and appreciate them to keep relationships going.

Let people everything about yourself and what you care about. People won’t trust unless you are willing to trust them. Tell them a story about what you are and what you do and watch people sharing it. People no doubt want to become part of something bigger than they are. Build community other than app, they’ll come to trust you. You may never have to get back over how you make your app go Gangnam.

Get a free quote to know about App marketing.

How Mobile Application Development is Revolutionizing the World?

Mobile app development is playing as a survivor in this tech world. The release of iPhone in 2007 is the initiative of smart device world. And currently modern world, mobile has been one of the most important part of life. As per the recent survey, more than 70% US people are using smart mobile phones and more than 90% are using between the age of 18 to 27 and the numbers are increasing in upcoming years.

The question arises how it can change the world. There are number of people who need to learn about mobile application development and tips to design a best mobile app that revolutionizes the world. Let’s go through the glimpse about mobile app development and how the mobile app development is impacting the world.

Mobile Application Development

Mobile application development is the application that is developed for the mobile usage. Some of them are already installed on the phone when they build and some of them need to install after purchase. Mobile application development is increasing day by day and it is believed that more than 40% of the world jobs are developed by the mobile application development that is large in number and they show that world is moving towards mobile app development and many people are gaining their ROI with the help of mobile app development.

It is most important for business to have mobile application development otherwise you may not be able to target large number of audience. No matter if your business be start up, mid sized or large enterprise, the app is must to express the business and it gives boost to your business. The mobile app help you to achieve good result as compared to single website as many people consider only those business that have standards to follow and mobile application is one of the standards of the modern world and era.

Advantages of Mobile Application Development

Let’s go through some advantages of mobile application development for businesses!

Ease in Using

The biggest advantage of mobile app development is that it ensures users ease. Currently people in the modern world, love to get items at their fingertips without going anywhere so online mobile app imparts users to get many offers or products by clicking on the application and this saves their time.

Makes the Brand Stronger

Mobile app development helps your brand or product to become stronger. Since people believe that any business is stronger only when it has all good platforms and applications. Thus you can make your brand and business stronger with mobile app development.

Awareness of your Brand

You can market your business easily with the help of application. If your business has mobile application then you can reach or spread news in minutes to the users of mobile application.

User Interaction

In this tech world, it is necessary to interact with your user related to your business. If your business is very good but you do not have any interactions with your users and you are not available to listen to the complaint and suggestions of your users then one day you may lose your business. Mobile applications may help your business to interact with the user.

Attract Young Generation

Mobile App Development attracts young generation itself. As per the statista.com the mobile user will be about to reach to 4.77 Billion across the world which are use number and more than 80 percent of the mobile users are the people between 10 th 27 years old. This is the huge way to attract people of young age to get high quality application services of your business.

Conclusion

We can conclude that mobile application development is the need in this modern era. It becomes hard for any business to survive without application. There are many advantages of mobile app development so that we can ignore the fact if it has any disadvantage. It is rightly said that mobile app development impacts the large business industry and the number may increase in the upcoming years.

If you are looking mobile app development for your startup or on going business, contact us now.

eCommerce Website Design Trends for 2017

Mobile websites is always a fascinating idea when compared to simple desktop websites. 2016 was the year of material design and responsive design for eCommerce websites. In 2017, eCommerce websites will really be mobile websites.

Designers round the world are found making predictions on which eCommerce design is going to rule this year. Such predictions of the future designs is really a challenging task for any web designer. The pace at which the technology is growing, it won’t be wrong to say that the trend that is popular today might be outdated tomorrow. No one knows what is going to rule and for how long it is gonna sustain?

1) More mobile responsive design

Gone are the days when eCommerce websites were used to designed by keeping desktops in mind. Then the designs were made responsive and that can be adapted to smaller mobile devices. Now the trend has completely changed. As more people are opting for online purchases through their mobile devices, designers have begun thinking the sites in its mobile form first. Meaning that the websites will be designed first for the mobile devices and then made responsive and adaptive to the larger devices including the tablets and the desktops. 

Designs that are responsive to the mobile can be said to include large images, buttons and icons, hidden menu bars, use of full width of screen and many more.

2) Images, lots of images

To attract anyone’s attention, proper images and videos are the best way. Almost 92.6% of the people feel that the visuals are the most influential factor that can affect the purchase decision. What customers look for in the site, especially in eCommerce sites is the hell lot of images of the products that interests them. It is also noticed that too much of text content in your website can drive your customers away.

3) Material Design’s Influence Grows

Material Design motif was first released by Google in 2014, on Android devices. Since then, its popularity has increased rapidly.It was an initiative by Google to influence how Android applications and interfaces should look like and behave. Material Design features like card-like layouts and responsive animations and transitions etc have already been adopted by many online stores in their eCommerce websites. This popularity is surely going to be continued in 2017 as well.

4) Long scrolls with lazy loading

Long page scroll designs are expected to rule in 2017. It makes sense to create pages pages that scroll to great lengths, loading objects as they are needed. So, you may able to see more products in a single page view.

5) Rich animations and cinemagraphs and the Return of the GIF

The animated GIF images is something that is being expected to make a comeback in 2017. To give your customers an unforgettable user experience, then animations and cinemagraphs can be the great way to do that.Cinemagraphs may appear as background images, category headers, home page banners, and even product images. Time will tell if cinemagraphs boost engagement and conversions or if they are just a fad.

6) Hand drawn elements

We are likely to see hand drawn elements in eCommerce websites in 2017. This can be better way for conveying originality as well as giving your customer individual note about your brand. It also makes the brand unforgettable. Design different and be different with unique hand drawn elements.

 

 7) Advanced Adaptation and Bright Colors

In 2017, you can expect the explosion of more bright colors. eCommerce sites will focus more on audience demographics. The colors can be set matching the preferences of the specific age of group of people frequently visiting their sites. So, brace yourself, lots of bright colors are on their way!

How LetsNurture can help you?

If you are planning to build an eCommerce website for your business or want to redesign your existing one, LetsNurture can help you. Our team of highly skilled designers always stays updated and follows the latest design trends to deliver your mind blowing, customized eCommerce websites. Ping us and receive a free quote for the same.

Obtain the best out of Android App Development

Android is an OS smartly developed by Google for smart devices like mobile phones, tablets and now TV. Android led the US market space with 66.9% market share, while iOS had less than half that figure at 28.4% as of August 2015. What’s more usable for Android are the mobile apps in the Google play store. There are more than 2 billion apps living in the play store. There is obviously a growing demand for android app development, and there are a lot of reasons for this.

Here are few things that bring the best out of Android app development.

Ease of development

Android is based on Java, the popular programming language. Easy development usually equates to quick development. It has become so important to grab the initiative in app development these days. Whether you have a clever idea that you want to put out there, or want to get ahead of your rivals with an app to supplement your business, moving quickly is always beneficial, and with Android apps, you can do just that.

Cost of development

Android is an open source software. This means anyone can acquire the SDK (software development kit) for free. Apple charges a yearly $99 subscription fee, whereas all you need to pay to publish apps on Android is a one-time $25 registration fee for a developer account. You do not even need to use Google Play to publish your app. You can use third-party marketplaces or even waive the app yourself without falling in contradiction of any rules. This means, whether you are developing the app yourself or approaching an app developer to do it for you, costs will definitely remain low.

Customizability

Android’s leading point is providing customized solutions for the mobile app developers. This has grown a vast interest among the developers to build Android app. It is astounding to know various modules and features an app can ascend to the users. The Android app development market is leveraging the customizable feature of Android very well. Minimal interference from Google regarding what you can or cannot do, the possibilities for powerful and different apps is that much greater when you are developing an app for Android.

Conclusion

LetsNurture has extensive experience in mobile application development. You can get your own customized Android app developed with us. Do visit our portfolio and share the feedback. You can also get a quote from us.

SmartPhones are Driving the B2B e-Commerce

Current estimation published by Forrester states that the sales of B2B e-commerce is predicted to be reach $1 trillion by the year 2020. This is based on the evaluations of progress of e-commerce market. Even it was found that manufacturers and wholesalers are the two industries that are generating the majority of the market growth.

With the help of B2B e-commerce, it has become possible for everyone to give the wider reach for their products. It has become possible for businesses to buy goods according to their needs and wants and this is not only possible at company’s official website but can also purchase goods from different software platforms depending on the marketplaces and networks online.

 

Source: Forbes

E-commerce is the key for the unlock the development in the present market. Because of development, advancement and revolution in eCommerce industry, the market has been played the vital role to gain the public attention. This has resulted in the enhancement of accessibility and availability of the products. Because of the revolutionary changes in the due time, people are able to get their products at their doorsteps without worrying about their location.

Reasons why advanced technology is driving B2B eCommerce

• Advancement in the technology offers complete end-to-end e-commerce compatibilities to customers and companies. The is advantageous for both company and the customer. This point drives the revolution in the market.
• Advancement of technology in the devices offers complete access to source the different products from one specific location instead of going to different vendors. This makes the process less complicated and saves time and efforts.
• It is possible for modern tech devices to give the assurance of competition of wholesale prices for everyone. This does not affect the quality of the product badly but in fact makes that the quality of the products that are being sold on the platform will be perfect so that it can be used with its best potential.
• Modern technology allows the companies to cut product costs that are purchased and reduces the inventory levels and benefits in improving the market speed for the product dealers or retailers.

Since the inception of B2B e-commerce market, there has been major player and have played important role in the overall progress of our e-commerce marketplace. We can consider Amazon, Flipkart etc. for some of the successful B2B e-commerce platforms.

When comes to gadgets, availability and accessibility becomes of the most common concerns for the people. Though technology has reached a level where we can easily enjoy the presence of advanced device features at our home, the accessibility of the product has been a major concern. However, this concern is less complicated with the popularity of the modern tech devices.

This opportunity allows everyone to get approach to all different kinds of devices in their area. More and more brands are integrating with the modern tech devices that makes convenient for the customers. Most importantly, modern tech devices are available for the customers that allows people to get everything they need in their device. In short, it allows customers to get the complete access of the customized device that fulfills their requirements as per their expectations.

Get a quote to know about eCommerce trends.

Email Marketing- Rise to Inevitability and Success Stories

Every business owner has to have a successful model for marketing to impose a consistent revenue growth. Marketing is all about placing your products services into customers’ minds before they actually purchase it. Unlike Spam, Email Marketing allows you to reach those who are interested in your business areas. So, it is more like a laser guided missile than dropping a bomb, right? No matter what you selling or trying to promote, if it is your actual product or a website or a recently developed mobile app, email marketing gives you an access to market at a relatively much cheaper rate than other forms of media exposure and advertising.

Email Marketing puts the purpose of your business or a message through a mix of graphics, text and links directly to the targeted audience who may have never heard of your business or considered your products but may be interested in your business’ area of expertise. Email marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor.

Email Marketing Dominance:

Email Marketing has a role to play where it is vague that whether Social Marketing is more important than Email Marketing? Globally, greater than 34% of the people use email, and that’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Now let us see why it has become so important for businesses!

Importance of Email Marketing

1. More effective than Social Media:

Social media, nowadays, is an extremely important tool in creating brand awareness for any business. So don’t get us wrong here fellas. But, it all matters to convert the people into members, customers or supporters and email marketing is the better way to do it without any shadow of a doubt. A study by Custora from 2013 found that customer acquisition via email marketing has quadrupled in the four years preceding 2013. Email marketing then already accounted for nearly 7% of all customer acquisitions that occurred online.

2. Economic and Cost-Effective:

Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

3. Mobile Device access- Easy and Instant

Because mobile devices have become a necessity, people are checking their emails all the time and everywhere. Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side. But this is a paradox. See the proof below:

91% users access their smartphones for emails to 75% for social media. That says all. Now let’s have a look at a couple of success stories of email marketing campaigns.

2 Success Stories of Email Marketing:

Evans Cycles — Tour de France

They sent an email to their subscribers before the event of Tour de France started. This was to encouraging them to show their support for the British Sky Team. The connection between the two is obvious and Evans Cycles managed to capitalize on it by being part of the conversation around this famous event.

The content of the email focused on discounts for the Team Sky clothing range, an invitation to a bike launch event and a Twitter competition.

source: adestra

Uber:

The beauty of Uber’s emails is in their simplicity. They let their email subscribers know about deals and promotions by sending an email like the one you see below.

source: hubspot

We love how brief the initial description is, paired with a very clear call-to-action — which is perfect for subscribers who are quickly skimming the email. We also love how consistent the design of their emails is with their brand. Like their app, website, social media photos, and other parts of their visual brand, their emails are represented by bright colors and geometric patterns. All of their communications and marketing assets tell their brand’s story — and brand consistency is the one part Uber is spot on for maintaining their Brand Loyalty.

Being a business owner, you should embrace this fact and live with an attitude, “If they can do it, you also can do it”. In this way, the traffic is also going to get increased on your website. Start learning and initiate the process to create brand awareness through email marketing and then focus on a strategy to create a crafty message, that shows simplicity, purpose, attachment to the consumers, friendliness and attractive. All you need to do now is to hit the button “SEND” with a thing in mind that just don’t do a foolish thing by being a spammer. Spick and span friends, keep it up!!

Want to know more about mobile app development or website development? To get a quote, get in touch now with our business development team.

Is WordPress CMS Development right for your business?

CONTENT IS KING! In 1996, Bill Gates mused that content is where most of the real money would be made on the Internet, stating, “Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and product — a marketplace of content.”

People are often mistaken by limiting the usage of WordPress as a blogging platform. Of course, it was true in the past, but WordPress has evolved in the past few years into a versatile content management system (CMS).

Yes, no one can disagree that Gates could not have been more precise in describing the relevance of web content. Starting from the blog posts to eBooks, customers are craving for engaging contents they find on internet and share the same among other people as well. Therefore, search engines crawl and indexes the content available on web pages. Search engines like Google, Yahoo, Bing, etc have their own ways of crawling and index the web pages. This includes quality, quantity and the rate at which the website content is boosted. The rank of the search can be said to proportional to the above mentioned properties. To cut it short, content is the cornerstone for every business.

From Fortune 500 companies like eBay, Sony, GM and UPS, to national news giants like Forbes, CNN, Reuters and The NYT, to tech tycoons like Samsung, IBM and TechCrunch, heavy hitters everywhere are rolling out slick sites with full-scale content strategies developed in and supported by the WordPress CMS. And more than 75 million websites, including 55% of the top 1 million most visited websites in the world are choosing WordPress.

WordPress is an easiest to use, all in one web CMS with a feature set that includes all the tools for the website website creation, content development, publications and social media integration, among others. What strengthens it is that it scale cost to fit users’ budgets.

WordPress website development is not limited to automated website and content creation tools, but the WordPress content management system is also beneficial to those looking to create the mobile content strategies due to its mobile focused content development tools.

So, the people who do not have large IT resources, WordPress is a good option as it is a cloud based WCM platform and, thus, eliminates any issues associated with maintaining any kind of internal systems.

Automation tools that simplify the job of website creation and content development is one the main feature that is being incorporated by WordPress Content Management System.

WordPress is offering a set of predesigned templates that provide design shortcuts for users getting started in website development These templates are being designed specially keeping in mind the various sectors of industries. Some of the industrial sectors for which WordPress furnishes pre designed templates include education, arts and entertainment, technology, writing and books, health and wellness, and home and lifestyle.

All set to suit for sole proprietorships as well as small businesses with limited resources for developing websites as well as the web content. Not only this, WordPress can also be your alternative to outreach channel for larger companies that wishes to establish their presence in the community of WordPress.

Planning for developing a customised WordPress CMS website development to grow your business? LetsNurture is one stop solution for you. LetsNurture is having expertise in WordPress CMS web development. You can also receive a free quote for the same.