Drive your App In Gangnam Style

Can you predict, if your app will actually go Gangnam style? Yes, why not. You can develop an app that has potential to go viral.

Developing successful app is not a simple cup of tea, it needs hard work and persistence. And to make an app go viral is more. It needs a careful strategy and I recommend following steps in your journey to get famed.

Initiate with Content

WOMMA (The Word of Mouth Marketing Association) founded that 81% of U.S people are taken away by their friends’ social media posts. Word of mouth (WOM) is best marketing channel and the best way to leverage it is by using content. You can use content from one of the following ways:

• Fame your app with curated content
• Use content to market your app on social media
• Build tools in your app, so that users can create remarkable content

People use to share content that helps others and even gains their own reputation. Breaking news, articles, guides are some of the examples people want to share to inform others. Positive and uplifting content like Inspiring quotes, pictures with cute animals, and articles about innovation and science trigger high arousal emotions, such as awe, amusement and excitement and has more chances to gain social shares.

Three motivators that is money, gender and power can help to make your app popular. The great products do one of three things: get you laid, get you paid, or get you made. Assist your users to make money, allow them to achieve something valuable like a special status and posting permissions, or ability to invite new members to join.

Make People Desirous

Mystery makes your product desirable. If you wonder how to gain your app sharing, create a mystery around your app developed by withholding information and features that it offers. These features can, in fact, get more shares of the app. One more thing you can do is you can make your app go viral is to surprise your users with gifts.

Steve Jobs knew this well, and it was one reason why he insisted not to unveil the Apple products until they disclose them at the MacWorld keynote.

Rewards

Rewards provide extrinsic value to users. Moreover, the intrinsic motivation also matters that triggers internal factors like enjoying what people get from doing what they love. Learn who your users are, this will make users to share your app and also use enjoyable activities. Understand what motivates your users.

People will obviously tell everybody if they are incentivized with rewards, that may vary in-app purchases to digital rewards. Even rewards can also be discounts, extra storage, free wallpapers, a free upgrade, stars and badges, and even real money!!

Fooduction, for example, gives chance to be rescuer of a dish, offering discounts!

Give Social Proofs

Social proof resolves uncertainty. Understand user is ongoing from different social media, like wisely understand how to implement social proof.

Once the user sign up for the application, display profile pictures of their friends and suggest to follow most active users. Motivate people to share by showing how they can grow their network. Put sharing option, so that they can invite people to join. In case your app is being talked with different people, mention in your app’s description. Promote most active users and can also set them to manage special groups, create unique invitations and can also organise events. You can target specific audience and power the users having most connections.

Build Trust

Trust builds strong relationships that are very hard to break. It is not easily won, but once you have done with it, no one in the market can become a threat of your product. Trust can create popular app.

Make people care about, that automatically increases their desire to tell others about your product. Users should be aware everything about your product. If your app allows signup only through Facebook, explain them why? Even requesting access to a user’s location services should be accompanied with the message. By letting users know how they’ll benefit from sharing their personal information with you, you earn their trust. There is no word of mouth without trust.

Earn Relationships

Downloading an app is not the ending part, it is just the first step to success. The longer people use your app, they are more likely to talk about it. And to make them stay involved in your app, you need to build relationships with users. A friendly word can make anyone’s day. Communicate with your users and appreciate them to keep relationships going.

Let people everything about yourself and what you care about. People won’t trust unless you are willing to trust them. Tell them a story about what you are and what you do and watch people sharing it. People no doubt want to become part of something bigger than they are. Build community other than app, they’ll come to trust you. You may never have to get back over how you make your app go Gangnam.

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