Mobile
websites is always a fascinating idea when compared to simple desktop
websites. 2016 was the year of material design and responsive design for
eCommerce websites. In 2017, eCommerce websites will really be mobile websites.
Designers
round the world are found making predictions on which eCommerce design
is going to rule this year. Such predictions of the future designs is
really a challenging task for any web designer. The pace at which the
technology is growing, it won’t be wrong to say that the trend that is
popular today might be outdated tomorrow. No one knows what is going to
rule and for how long it is gonna sustain?
1) More mobile responsive design
Gone
are the days when eCommerce websites were used to designed by keeping
desktops in mind. Then the designs were made responsive and that can be
adapted to smaller mobile devices. Now the trend has completely changed.
As more people are opting for online purchases through their mobile
devices, designers have begun thinking the sites in its mobile form
first. Meaning that the websites will be designed first for the mobile
devices and then made responsive and adaptive to the larger devices
including the tablets and the desktops.
Designs that are responsive to
the mobile can be said to include large images, buttons and icons,
hidden menu bars, use of full width of screen and many more.
2) Images, lots of images
To
attract anyone’s attention, proper images and videos are the best way.
Almost 92.6% of the people feel that the visuals are the most
influential factor that can affect the purchase decision. What customers
look for in the site, especially in eCommerce sites is the hell lot of
images of the products that interests them. It is also noticed that too
much of text content in your website can drive your customers away.
3) Material Design’s Influence Grows
Material
Design motif was first released by Google in 2014, on Android devices.
Since then, its popularity has increased rapidly.It was an initiative by
Google to influence how Android applications and interfaces should look
like and behave. Material Design features like card-like layouts and
responsive animations and transitions etc have already been adopted by
many online stores in their eCommerce websites. This popularity is
surely going to be continued in 2017 as well.
4) Long scrolls with lazy loading
Long
page scroll designs are expected to rule in 2017. It makes sense to
create pages pages that scroll to great lengths, loading objects as they
are needed. So, you may able to see more products in a single page
view.
5) Rich animations and cinemagraphs and the Return of the GIF
The
animated GIF images is something that is being expected to make a
comeback in 2017. To give your customers an unforgettable user
experience, then animations and cinemagraphs can be the great way to do
that.Cinemagraphs may appear as background images, category headers,
home page banners, and even product images. Time will tell if
cinemagraphs boost engagement and conversions or if they are just a fad.
6) Hand drawn elements
We
are likely to see hand drawn elements in eCommerce websites in 2017.
This can be better way for conveying originality as well as giving your
customer individual note about your brand. It also makes the brand
unforgettable. Design different and be different with unique hand drawn
elements.
7) Advanced Adaptation and Bright Colors
In
2017, you can expect the explosion of more bright colors. eCommerce
sites will focus more on audience demographics. The colors can be set
matching the preferences of the specific age of group of people
frequently visiting their sites. So, brace yourself, lots of bright
colors are on their way!
How LetsNurture can help you?
If
you are planning to build an eCommerce website for your business or
want to redesign your existing one, LetsNurture can help you. Our team
of highly skilled designers always stays updated and follows the latest
design trends to deliver your mind blowing, customized eCommerce
websites. Ping us and receive a free quote for the same.
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