Every
business owner has to have a successful model for marketing to impose a
consistent revenue growth. Marketing is all about placing your products
services into customers’ minds before they actually purchase it. Unlike
Spam, Email Marketing allows you to reach those who are interested in
your business areas. So, it is more like a laser guided missile than
dropping a bomb, right? No matter what you selling or trying to promote,
if it is your actual product or a website or a recently developed mobile app,
email marketing gives you an access to market at a relatively much
cheaper rate than other forms of media exposure and advertising.
Email
Marketing puts the purpose of your business or a message through a mix
of graphics, text and links directly to the targeted audience who may
have never heard of your business or considered your products but may be
interested in your business’ area of expertise. Email marketing can be
more than just text, rich media formats can provide images and give your
product or service texture and flavor.
Email Marketing Dominance:
Email
Marketing has a role to play where it is vague that whether Social
Marketing is more important than Email Marketing? Globally, greater than
34% of the people use email, and that’s about 2.5 billion people. It’s
predicted to increase to 2.8 billion email users in the next 2 years.
Now let us see why it has become so important for businesses!
Importance of Email Marketing
- More effective than Social Media:
Social
media, nowadays, is an extremely important tool in creating brand
awareness for any business. So don’t get us wrong here fellas. But, it
all matters to convert the people into members, customers or supporters
and email marketing is the better way to do it without any shadow of a
doubt. A study by Custora from 2013 found that customer acquisition via
email marketing has quadrupled in the four years preceding 2013. Email
marketing then already accounted for nearly 7% of all customer
acquisitions that occurred online.
2. Economic and Cost-Effective:
Email
marketing allows business owners to reach a large number of consumers
at a rate of nearly nothing per message. For small-business owners on a
budget, this makes it a better choice than traditional marketing
channels like TV, radio, or direct mail.
3. Mobile Device access- Easy and Instant
Because
mobile devices have become a necessity, people are checking their
emails all the time and everywhere. Some people think that with the
growing popularity of social media platforms, email should be forgotten
and may be pushed to the side. But this is a paradox. See the proof
below:
91%
users access their smartphones for emails to 75% for social media. That
says all. Now let’s have a look at a couple of success stories of email
marketing campaigns.
2 Success Stories of Email Marketing:
Evans Cycles — Tour de France
They
sent an email to their subscribers before the event of Tour de France
started. This was to encouraging them to show their support for the
British Sky Team. The connection between the two is obvious and Evans Cycles managed to capitalize on it by being part of the conversation around this famous event.
The
content of the email focused on discounts for the Team Sky clothing
range, an invitation to a bike launch event and a Twitter competition.
Uber:
The beauty of Uber’s
emails is in their simplicity. They let their email subscribers know
about deals and promotions by sending an email like the one you see
below.
We
love how brief the initial description is, paired with a very clear
call-to-action — which is perfect for subscribers who are quickly
skimming the email. We also love how consistent the design of their
emails is with their brand. Like their app, website, social media
photos, and other parts of their visual brand, their emails are
represented by bright colors and geometric patterns. All of their
communications and marketing assets tell their brand’s story — and brand
consistency is the one part Uber is spot on for maintaining their Brand
Loyalty.
Being
a business owner, you should embrace this fact and live with an
attitude, “If they can do it, you also can do it”. In this way, the
traffic is also going to get increased on your website.
Start learning and initiate the process to create brand awareness
through email marketing and then focus on a strategy to create a crafty
message, that shows simplicity, purpose, attachment to the consumers,
friendliness and attractive. All you need to do now is to hit the button
“SEND” with a thing in mind that just don’t do a foolish thing by being
a spammer. Spick and span friends, keep it up!!
Want to know more about mobile app development or website development? To get a quote, get in touch now with our business development team.
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